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“Data is the new oil.”

Unless you have been living under a rock for the last 15 years, you have probably heard the phrase “data is the new oil.” It was 2006 when Clive Humby, a mathematician and entrepreneur originally coined the phrase — and it has been echoed by thousands ever since.

Clive Humby…


Data science and machine learning are buzz words used to raise funding from fancy VCs? Not really. Learn how and why you need to empower your sales engine by data science.

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Plus ça Change, Plus C’est La Même Chose

Jean-Baptiste Alphonse Karr

In case you don’t speak French (or you forgot almost everything you learned in high school — looking at you Canadians!). …


Hamid Omid is the founder of integrityCo, with years of experience in the field of data science, machine learning, product management and a great sense of humour, Hamid enjoys helping companies identify valuable and transformative opportunities with a focus on digital products and big data. As the industry begins to…


Feels like this. Doesn’t it?

The current coronavirus pandemic situation has created a sudden change in our everyday lives that was unforeseen just a few months ago. As individuals adjust to the “new normal,” businesses should also take a moment to reassess their situation.

Suddenly, the market is upside down, your team is working remotely…


Our goal is to learn about Naïve Bayes and apply it to a real-world problem, spam detection. Why Naïve Bayes? Find out here!

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Our goal is to learn about Naïve Bayes and apply it to a real-world problem, spam detection. Why Naïve Bayes? Consider building an email spam-filter using machine learning. You would like to classify messages according to whether they are unsolicited commercial (spam), or non-spam (ham). Classifying spam vs. ham is…


We recently chose to have a focus on offering productized Sales Operation consulting solutions. We got our first client and within four months, we reduced their sales team cost by 20% and added $6MM to their projected revenue. Our machine-learning-powered solution delivered more than 4MM sales leads with verified contact…


We asked one of our clients, a well respected and rapidly growing company in the Vancouver Sales Vertical what impact our AI engine had on their Sales Operations.


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We recently helped a client to clean up their Salesforce CRM. First, we made our proprietary solution to find all of the duplicate records that would pass the client’s criteria and then had to use Salesforce native merge functionality to remove the duplicates. …


If you’re here, you definitely have heard about data science and you might wonder what data scientists really do? There is no good answer to this question! Data science is a relatively new field that was coined in 2008 by D.J. Patil, and Jeff Hammerbacher, then the respective leads of…


“We are drowning in information and starving for knowledge.” — John Naisbitt.

The Era of Big Data

We have entered the era of big data. For example, there are about 60 trillion web pages; 300 hours of video are uploaded to YouTube every minute, amounting to 10 years of content every day; the genomes of…

Hamid Omid

An entrepreneur, company advisor, physicist, machine learning scientist, classical music lover, and a dreamer. @hamid_omid_

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