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“Data is the new oil.”

Unless you have been living under a rock for the last 15 years, you have probably heard the phrase “data is the new oil.” It was 2006 when Clive Humby, a mathematician and entrepreneur originally coined the phrase — and it has been echoed by thousands ever since.

Clive Humby probably never expected this phrase to make such a lasting impression but it really was the perfect comparison. Oil and data have a lot in common.

Look around you, in some way or another, oil has played a crucial role in the existence of everything around you. Many everyday items…


Data science and machine learning are buzz words used to raise funding from fancy VCs? Not really. Learn how and why you need to empower your sales engine by data science.

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Plus ça Change, Plus C’est La Même Chose

Jean-Baptiste Alphonse Karr

In case you don’t speak French (or you forgot almost everything you learned in high school — looking at you Canadians!). The timeless proverb; “the more things change, the more they stay the same” implies that no matter what turbulent changes we experience, the status quo is reinforced.

Our first thought jumped to sales operations. Sales ops have come a long way over the last few decades. Before, when many of us thought about sales the first thing that popped into our head was a sleazy, used car salesman…


Hamid Omid is the founder of integrityCo, with years of experience in the field of data science, machine learning, product management and a great sense of humour, Hamid enjoys helping companies identify valuable and transformative opportunities with a focus on digital products and big data. As the industry begins to understand the unexploited resourcefulness of novel technologies such as A.I , executives are looking for strategies to innovate and create value from their data. Hamid shares his expertise to help companies plan successful AI & ML products and reach their fullest potential for success.

We interfere with artificial intelligence (AI)…


Feels like this. Doesn’t it?

The current coronavirus pandemic situation has created a sudden change in our everyday lives that was unforeseen just a few months ago. As individuals adjust to the “new normal,” businesses should also take a moment to reassess their situation.

Suddenly, the market is upside down, your team is working remotely, and a good portion of your team probably doesn’t have as much on their plate. Although the market is showing signs of coming back, it might take many months to a few years. This uncertainty presents an opportunity to concentrate on the “fundamental” work that’s always in the “to do”…


Our goal is to learn about Naïve Bayes and apply it to a real-world problem, spam detection. Why Naïve Bayes? Find out here!

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Our goal is to learn about Naïve Bayes and apply it to a real-world problem, spam detection. Why Naïve Bayes? Consider building an email spam-filter using machine learning. You would like to classify messages according to whether they are unsolicited commercial (spam), or non-spam (ham). Classifying spam vs. ham is one example of a broader set of problems called text classification, a set of problems that Naïve Bayes can solve with relatively high performance. The Naive Bayes classifier is a powerful classification algorithm that works based on modeling conditional probabilities. It is particularly useful for classification problems with many-many features…


We recently chose to have a focus on offering productized Sales Operation consulting solutions. We got our first client and within four months, we reduced their sales team cost by 20% and added $6MM to their projected revenue. Our machine-learning-powered solution delivered more than 4MM sales leads with verified contact information to them and cleaned 97% of the duplicates in their Salesforce CRM. That helped them increase the number of valid sales leads by 400% and increase their 20% YoY growth rate even further. …


We asked one of our clients, a well respected and rapidly growing company in the Vancouver Sales Vertical what impact our AI engine had on their Sales Operations. They told us that within four months we had reduced their sales team cost by 20% while at the same time adding more than $6 million to their projected annual revenue.

We were quite taken aback. Initially we expected a more modest impact as our Machine Learning Solution was relatively new and our algorithms were not fully trained. …


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We recently helped a client to clean up their Salesforce CRM. First, we made our proprietary solution to find all of the duplicate records that would pass the client’s criteria and then had to use Salesforce native merge functionality to remove the duplicates. By doing the deduplication process, we helped them save their Sales Reps time by an estimated 10% to 20%.

After a few hours of searching online, we figured that there is not much documentation on how to interact with the Salesforce API we had to work with, their SOAP API and particularly no one had talked about…


If you’re here, you definitely have heard about data science and you might wonder what data scientists really do? There is no good answer to this question! Data science is a relatively new field that was coined in 2008 by D.J. Patil, and Jeff Hammerbacher, then the respective leads of data and analytics efforts at LinkedIn and Facebook. As the field Is getting more mature the definition of data science changing drastically. The plot below used to be a popular way explaining what data science is. …


“We are drowning in information and starving for knowledge.” — John Naisbitt.

The Era of Big Data

We have entered the era of big data. For example, there are about 60 trillion web pages; 300 hours of video are uploaded to YouTube every minute, amounting to 10 years of content every day; the genomes of 10000s of people, each of which has a length of 3.8 × 109 base pairs, have been sequenced by various labs; Walmart handles more than 1M transactions per hour and has databases containing more than 2.5 petabytes (2.5 …

Hamid Omid

An entrepreneur, company advisor, physicist, machine learning scientist, classical music lover, and a dreamer. @hamid_omid_

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